Nike Valentin Pfeil

For its new flagship store Nike - Vienna launched a social media campaign that featured signed athletes such as Valentin Pfeil.

The opening event was a huge success and spanned over three consecutive days featuring local DJs, a city night run and a signing session with Austria’s most notorious rapper RAF Camora.

This was my first job on board the Y&R team but I must say it was the most fun as well.

Nonetheless it was a challenge having to create most assets entirely from scratch.

I guess this was a good experience due to the fact that I haven’t worked within my turf’s borders for over 8 years and it also gave me the chance to prove myself.

In addition to the 3 main teaser videos we produced an event coverage video and a microsite that hosted all the stats for internal purposes.